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PORTALE DELLA DIDATTICA

International marketing

01NJUMU

A.A. 2022/23

Course Language

Inglese

Course degree

Master of science-level of the Bologna process in Ingegneria Della Produzione Industriale E Dell'Innovazione Tecnologica - Torino

Course structure
Teaching Hours
Teachers
Teacher Status SSD h.Les h.Ex h.Lab h.Tut Years teaching
Teaching assistant
Espandi

Context
SSD CFU Activities Area context
ING-IND/35 10 C - Affini o integrative Attivitą formative affini o integrative
Valutazione CPD /
2020/21
Content of the course offered abroad by the partner universities. The content will be provided in the subjects actually offered by the partner universities. The topics cover the extend of the theoretical and methodological knowledge on marketing, with particular reference to understanding the dynamics of the international environment in which traders operate and knowledge about the theories of management of purchases and sales in international
Content of the course offered abroad by the partner universities. The content will be provided in the subjects actually offered by the partner universities. The topics cover the extend of the theoretical and methodological knowledge on marketing, with particular reference to understanding the dynamics of the international environment in which traders operate and knowledge about the theories of management of purchases and sales in international
Extending of theoretical knowledge about marketing with particular reference to issues of international marketing Knowledge of the theory, dynamics and practice of the marketing in the international market; Knowledge of theory and practice of sales management; Ability to perform market analysis. Ability to manage marketing activities, both B2C (business to consumer) and B2B (business to business), in industry and services, in the domestic and international market; Ability to define sales strategies in a market even international.
Extending of theoretical knowledge about marketing with particular reference to issues of international marketing Knowledge of the theory, dynamics and practice of the marketing in the international market; Knowledge of theory and practice of sales management; Ability to perform market analysis. Ability to manage marketing activities, both B2C (business to consumer) and B2B (business to business), in industry and services, in the domestic and international market; Ability to define sales strategies in a market even international. The learning outcomes expected for this teaching module are achieved by attending teaching modules at the partner university and are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero). The correspondance tables between the modules of Politecnico di Torino and the modules of the partner universities are available on the web page of the Program (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/presentation).
Basic knowledge of the marketing function and of the operation of a marketing department .. Knowledge of the concepts, philosophies and basic tools of marketing
Basic knowledge of the marketing function and of the operation of a marketing department .. Knowledge of the concepts, philosophies and basic tools of marketing
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
Modalitą di esame: Certificazione;
Exam: Certificate;
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
Gli studenti e le studentesse con disabilitą o con Disturbi Specifici di Apprendimento (DSA), oltre alla segnalazione tramite procedura informatizzata, sono invitati a comunicare anche direttamente al/la docente titolare dell'insegnamento, con un preavviso non inferiore ad una settimana dall'avvio della sessione d'esame, gli strumenti compensativi concordati con l'Unitą Special Needs, al fine di permettere al/la docente la declinazione pił idonea in riferimento alla specifica tipologia di esame.
Exam: Certificate;
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
In addition to the message sent by the online system, students with disabilities or Specific Learning Disorders (SLD) are invited to directly inform the professor in charge of the course about the special arrangements for the exam that have been agreed with the Special Needs Unit. The professor has to be informed at least one week before the beginning of the examination session in order to provide students with the most suitable arrangements for each specific type of exam.
Esporta Word


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