Servizi per la didattica
PORTALE DELLA DIDATTICA

Customer Relationship Management

01QZHMU

A.A. 2022/23

Course Language

Inglese

Course degree

Master of science-level of the Bologna process in Ingegneria Della Produzione Industriale E Dell'Innovazione Tecnologica - Torino

Course structure
Teaching Hours
Teachers
Teacher Status SSD h.Les h.Ex h.Lab h.Tut Years teaching
Teaching assistant
Espandi

Context
SSD CFU Activities Area context
ING-IND/35 8 C - Affini o integrative AttivitÓ formative affini o integrative
Valutazione CPD /
2021/22
The contents of this course are provided in the subjects actually offered by the AIT (Athlone Institute of Technology ┐ Athlone ┐ EIRE) To provide the student with specialist retail knowledge of effective customer management To provide students with the necessary skills to understand shopping motivation and psychology
The contents of this course are provided in the subjects actually offered by the AIT (Athlone Institute of Technology ┐ Athlone ┐ EIRE) To provide the student with specialist retail knowledge of effective customer management To provide students with the necessary skills to understand shopping motivation and psychology
On successful completion of this module the student will be expected to: Identify the motives for shopping Understand store selection criteria Apply psychological frameworks to understand customer motivation to purchase Evaluate models of store choice Understand customer retention strategy and implement CRM programs
On successful completion of this module the student will be expected to: Identify the motives for shopping Understand store selection criteria Apply psychological frameworks to understand customer motivation to purchase Evaluate models of store choice Understand customer retention strategy and implement CRM programs The learning outcomes expected for this teaching module are achieved by attending teaching modules at the partner university and are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero). The correspondance tables between the modules of Politecnico di Torino and the modules of the partner universities are available on the web page of the Program (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/presentation).
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
ModalitÓ di esame: Accertamento (esame senza voto);
Exam: Check;
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
Gli studenti e le studentesse con disabilitÓ o con Disturbi Specifici di Apprendimento (DSA), oltre alla segnalazione tramite procedura informatizzata, sono invitati a comunicare anche direttamente al/la docente titolare dell'insegnamento, con un preavviso non inferiore ad una settimana dall'avvio della sessione d'esame, gli strumenti compensativi concordati con l'UnitÓ Special Needs, al fine di permettere al/la docente la declinazione pi¨ idonea in riferimento alla specifica tipologia di esame.
Exam: Check;
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
In addition to the message sent by the online system, students with disabilities or Specific Learning Disorders (SLD) are invited to directly inform the professor in charge of the course about the special arrangements for the exam that have been agreed with the Special Needs Unit. The professor has to be informed at least one week before the beginning of the examination session in order to provide students with the most suitable arrangements for each specific type of exam.
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