The course in Strategy Technology and Marketing is meant to i) introduce students to the fundamental concepts and principles of strategy and equip students with the tools they need to formulate and implement business and corporate strategies in the technological domain, ii) provide students with a comprehensive understanding of innovation and innovation dynamics and give them the basic concepts of management of innovation at the core of strategic decision making in technological fields iii) give students a comprehensive understanding of the key role of marketing in a technological innovation strategy.

The textbooks for the course are:
• M. Schilling, Strategic Management of Technological Innovation, 3rd Edition, McGraw-Hill
• P. Kotler and G. Armstrong, Principles of marketing, 14th Edition, Prentice Hall .

Additional material, slides, notes, links, readings will be provided on course website, whenever possible according to copyright laws.