The course in Strategy Technology and Marketing is meant to i) introduce students to the fundamental concepts and principles of strategy and equip students with the tools they need to formulate and implement business and corporate strategies in the technological domain, ii) provide students with a comprehensive understanding of innovation and innovation dynamics and give them the basic concepts of management of innovation at the core of strategic decision making in technological fields iii) give students a comprehensive understanding of the key role of marketing in a technological innovation strategy.

The textbook for the course is:
• M. Schilling, Strategic Management of Technological Innovation, 3rd Edition, McGraw-Hill
Suggested books are:
• P. Kotler and G. Armstrong, Principles of marketing, 14th Edition, Prentice Hall.
• R.M. Grant, Contemporary Strategy Analysis, 7th edition, Wiley.

The final exam consists of a written and an oral examination. The oral examination is optional. In case a student decides not to take the oral examination, the upper bound for the final grade is twenty-four. The written exam consists of open questions about theory and case studies. The oral examination is based on a case study discussion, plus additional questions related to theory. Students have also the possibility to gain a bonus of one or two points by means of the so called best example competition. Students are challenged to find good (better) examples and short stories related to the topics dealt with during the lectures. Students wishing to join the competition are required to send their suggestion to the address techstrategypolito@gmail.com. The example or story must be explained in a maximum of 500 characters and should include at list one link to relevant websites.