PERIOD: NOVEMBER - MAY The course aims to develop, in an integrated and interdisciplinary way, individual skills related to the ability to apply results of scientific and technological research, targeting them toward the creation of new business ventures able to create an impact on economy and society. In particular, the course will address fundamental concepts and tools for the assessment of the economic value and market potential of technological innovations. The course will also provide an in-depth discussion of intellectual property rights and the possible options for their economic exploitation. The course is based on a blended approach. It will involve theoretical lectures and on-line materials, case studies as well as presentations by practitioners and startup founders. The course will have a strong emphasis on teamwork. Students will work in multidisciplinary teams on a real business creation case based on a specific patent owned by Politecnico di Torino. Students will learn techniques for patent searching and will apply methods for technology assessment based on patent data mining. Moreover, during the development of their case, the students will conduct research activities for the collection and elaboration of data to assess final market characteristics and to support the strategic planning of the new venture. In the development of their project, students will benefit of feedbacks form the inventors of the specific patents. During the course, the students will master and apply the different dimensions of the business model canvas. There will be intermediate presentations to provide feedbacks on the advancement of the projects. Students will present the final results of their projects to a panel of practitioners that will include entrepreneurs, business angels and institutional investors of financial intermediaries. The course is open to 40 students max. Period From November 2018 to May 2019 Lecture hours 40 The presentation of the course is scheduled for 21st November 2018 from 9.30 to 11.00 at Room 13. Enrolment is open until 28th November 2018 The course is open also to the PhD student involved in the Innovation for Change - I4C - Program, that is developed in collaboration with CERN and CDI – College des Engineurs. Such students will not attend part of the course, that will be substituted by the participation to the I4C program (as specified in the following section).

Chapter 1: From Research to Business (PhD SCUDO & I4C) - From Research to Business: General Introduction - Technology Transfer in Universities at a Glance: role, models and impact. - An Overview on “Innovation” and why it is different from pure research. Chapter 2: Introduction to Intellectual Property Rights (IPRs) (PhD SCUDO & I4C) - Introduction to IPRs - Economic characteristics and contents of patent documents. - International patent systems and patent filing routes - Patent searching: methods and databases - Technology assessment through patent landscaping techniques Chapter 3: The creation of a hi-tech startup: (PhD SCUDO) - Startup and entrepreneurs: models and roles - Business Model and business model canvas; the concept of Value Proposition vs. Idea/technology - Matching research and market: customer and market segments; channels - Competition in innovations; industry Analysis - Methods for collecting field information and validating hypothesis Chapter 4: Innovation Strategy for startups (PhD SCUDO) - Fundamentals of innovation strategy - The role of hi-tech startups in innovation processes - Managing strategy in startups: theory and cases - Technology diffusion and the timing of market entry - Technological standards, innovation and IPRs Chapter 5: Exploitation models for IPRs in startups (PhD SCUDO & I4C) - IP valuation methods - Key elements of a licensing agreement - Business cases on cross-licensing and enforcement Chapter 6: Economics and Financial Projections (PhD SCUDO) - The basics of economics and financials for a startup - Life cycle stages and cash flow needs for a startup - Business Angeles and the Venture Capital market - Alternative sources of financing III. Exam The students will propose and present a comprehensive business plan for a new start-up based on a patent owned by Politecnico di Torino. The final report will consist of two main parts: A. a detailed analysis of the patented technology (patent landscape) and of it potential; B. a business plan including a description of the proposed product/services and of its value proposition, the relevant market, the entry strategies, the financial requirements and its staging, final recommendations on how to proceed with funding. Each team will also give a pitch in front of a panel of entrepreneurs, business angels and representatives of financial intermediaries. Participation to Innovation for Change (the joint program with CERN and SAFM) will be considered equivalent to part (B) and to the final presentation of the exam. IV. Attendance Attendance to lectures is considered compulsory. Intermediate presentations are mandatory in order to successfully complete the course.

V. Schedule of lectures and expected timing of deliverables Lectures 21.11.2018 9.30-11.00 Introduction to the course - classroom 13 29.11.2018 9.00-12.00 Ecosystem for Research, Entrepreneurship and Innovation - classroom 13B 06.12.2018 9.00-12.00 Intellectual Property Rights - classroom 13B 13.12.2018 9.00-12.00 Intellectual Property Rights - classroom 13B 19.12.2018 12.00-14.00 Patent searching and patent landscaping - classroom 17 10.01.2019 9.00-12.00 Presentation of selected patented technologies for the teamwork - classroom 13B 17.01.2019 9.00-12.00 Technology transfer and startups- classroom 13B 31.01.2019 9.00-12.00 The business model canvas - classroom 13B 07.02.2019 9.00-12.00 Discussion of the first deliverable: patent analyses - classroom 13B 14.02.2019 9.00-12.00 The product-market fit. Business data research - classroom 11B 22.02.2019 9.00-12.00 Strategy for startups - classroom 11B 07.03.2019 9.00-12.00 IPR exploitation and valorization models – classroom 5B 21.03.2019 9.00-12.00 Entrepreneurial finance – classroom 5B 04.04.2019 9.00-12.00 Discussion of the second deliverable: complete BMC – classroom 5B 11.04.2019 9.00-12.00 Economic and financial projections for startups – classroom 5B 09.05.2019 9.00-12.00 Final presentation of project work – classroom 5B.

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Gli studenti e le studentesse con disabilità o con Disturbi Specifici di Apprendimento (DSA), oltre alla segnalazione tramite procedura informatizzata, sono invitati a comunicare anche direttamente al/la docente titolare dell'insegnamento, con un preavviso non inferiore ad una settimana dall'avvio della sessione d'esame, gli strumenti compensativi concordati con l'Unità Special Needs, al fine di permettere al/la docente la declinazione più idonea in riferimento alla specifica tipologia di esame.