Caricamento in corso...
Customer Relationship Management
01QZHMU
A.A. 2024/25
Course Language
Inglese
Degree programme(s)
Master of science-level of the Bologna process in Ingegneria Della Produzione Industriale E Dell'Innovazione Tecnologica - Torino
Course structure
| Teaching | Hours |
|---|
Lecturers
| Teacher | Status | SSD | h.Les | h.Ex | h.Lab | h.Tut | Years teaching |
|---|
Co-lectures
Context
| SSD | CFU | Activities | Area context | ING-IND/35 | 8 | C - Affini o integrative | Attività formative affini o integrative |
|---|
2024/25
The contents of this course are provided in the subjects actually offered by the AIT (Athlone Institute of Technology ¿ Athlone ¿ EIRE)
To provide the student with specialist retail knowledge of effective customer management
To provide students with the necessary skills to understand shopping motivation and psychology
The contents of this course are provided in the subjects actually offered by the TUS (Technological University of the Shannon - Athlone Campus, Athlone, EIRE)
To provide the student with specialist retail knowledge of effective customer management
To provide students with the necessary skills to understand shopping motivation and psychology
On successful completion of this module the student will be expected to:
Identify the motives for shopping
Understand store selection criteria
Apply psychological frameworks to understand customer motivation to purchase
Evaluate models of store choice
Understand customer retention strategy and implement CRM programs
On successful completion of this module the student will be expected to:
Identify the motives for shopping
Understand store selection criteria
Apply psychological frameworks to understand customer motivation to purchase
Evaluate models of store choice
Understand customer retention strategy and implement CRM programs
The learning outcomes expected for this teaching module are achieved by attending teaching modules at the partner university and are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
The correspondance tables between the modules of Politecnico di Torino and the modules of the partner universities are available on the web page of the Program (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/presentation).
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities'
(https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
The syllabus of the modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities'
(https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
Modalità di esame: Prova scritta (in aula); Prova orale obbligatoria;
Exam: Written test; Compulsory oral exam;
...
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
Gli studenti e le studentesse con disabilità o con Disturbi Specifici di Apprendimento (DSA), oltre alla segnalazione tramite procedura informatizzata, sono invitati a comunicare anche direttamente al/la docente titolare dell'insegnamento, con un preavviso non inferiore ad una settimana dall'avvio della sessione d'esame, gli strumenti compensativi concordati con l'Unità Special Needs, al fine di permettere al/la docente la declinazione più idonea in riferimento alla specifica tipologia di esame.
Exam: Written test; Compulsory oral exam;
Assessment and grading criteria of modules at the partner universities are available on the web page of the Program, in the section 'Courses at the partner universities' (https://didattica.polito.it/laurea_magistrale/ingegneria_produzione_industriale/it/insegnamenti_estero).
In addition to the message sent by the online system, students with disabilities or Specific Learning Disorders (SLD) are invited to directly inform the professor in charge of the course about the special arrangements for the exam that have been agreed with the Special Needs Unit. The professor has to be informed at least one week before the beginning of the examination session in order to provide students with the most suitable arrangements for each specific type of exam.