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Marketing in industries
09BNTNL
A.A. 2025/26
Course Language
Inglese
Degree programme(s)
1st degree and Bachelor-level of the Bologna process in Ingegneria Della Produzione Industriale - Torino/Athlone
Course structure
| Teaching | Hours |
|---|
Lecturers
| Teacher | Status | SSD | h.Les | h.Ex | h.Lab | h.Tut | Years teaching |
|---|
Co-lectures
Context
| SSD | CFU | Activities | Area context | SECS-P/07 | 10 | C - Affini o integrative | Attività formative affini o integrative |
|---|
2025/26
The contents of this course are provided in the subjects actually offered by the AIT (Athlone Institute of Technology – Athlone – EIRE)
The contents of this course are provided in the subjects actually offered by the AIT (Athlone Institute of Technology – Athlone – EIRE)
Knowledge of the basic principles, methodologies and tools of marketing, both traditional and innovative (e-marketing)
Ability to identify marketing opportunities, to apply the methods for research and selection of target market
Ability to identify, evaluate and implement strategies and marketing methods
Knowledge of the basic principles, methodologies and tools of marketing, both traditional and innovative (e-marketing)
Ability to identify marketing opportunities, to apply the methods for research and selection of target market
Ability to identify, evaluate and implement strategies and marketing methods
The conversion tables between the courses attended at the Partner Universities and those registered at Politecnico Universities are available on the web page of the Program.
(https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/presentazione).
More details about the expected learning outcomes of the courses attended at the Partner Universities are available on the web page of the Program, in the section ‘Insegnamenti presso le Università Partner’.
(https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/insegnamenti_estero).
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The topics of the courses attended at the Partner Universities are available on the web page of the Program, in the section ‘Insegnamenti presso le Università Partner’. (https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/insegnamenti_estero).
The topics of the courses attended at the Partner Universities are available on the web page of the Program, in the section ‘Insegnamenti presso le Università Partner’. (https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/insegnamenti_estero).
Modalità di esame: Prova scritta (in aula); Prova orale obbligatoria;
Exam: Written test; Compulsory oral exam;
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The assessment and grading criteria of the courses attended at the Partner Universities are available on the web page of the Program, in the section ‘Insegnamenti presso le Università Partner’.
(https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/insegnamenti_estero).
Gli studenti e le studentesse con disabilità o con Disturbi Specifici di Apprendimento (DSA), oltre alla segnalazione tramite procedura informatizzata, sono invitati a comunicare anche direttamente al/la docente titolare dell'insegnamento, con un preavviso non inferiore ad una settimana dall'avvio della sessione d'esame, gli strumenti compensativi concordati con l'Unità Special Needs, al fine di permettere al/la docente la declinazione più idonea in riferimento alla specifica tipologia di esame.
Exam: Written test; Compulsory oral exam;
The assessment and grading criteria of the courses attended at the Partner Universities are available on the web page of the Program, in the section ‘Insegnamenti presso le Università Partner’.
(https://didattica.polito.it/laurea/ingegneria_produzione_industriale_torino_barcellona/it/insegnamenti_estero).
In addition to the message sent by the online system, students with disabilities or Specific Learning Disorders (SLD) are invited to directly inform the professor in charge of the course about the special arrangements for the exam that have been agreed with the Special Needs Unit. The professor has to be informed at least one week before the beginning of the examination session in order to provide students with the most suitable arrangements for each specific type of exam.