Politecnico di Torino
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Politecnico di Torino
Academic Year 2009/10
01KPZHN
Strategic management in multimedia firms
Master of science-level of the Bologna process in Cinema And Media Engineering - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Baudi Di Vesme Gabutti Paolo Leo ORARIO RICEVIMENTO     5 0 0 0 1
SSD CFU Activities Area context
SECS-P/07 5 C - Affini o integrative Cultura scientifica, umanistica, giuridica, economica, socio-politica
Objectives of the course
This course (1) focuses on decisions and decision processes in media firms, (2) provides an overview of the interactions among media industries within media industry system, and (3) analyses convergence and cross-media processes based, among others, on ICT innovations.
This course provides students the fundamental capabilities to analyze and understand (1) the competitive and institutional environments; (2) technological trends influencing products, processes, and business models; (3) media firms' resources and capabilities. Lessons are based on case study discussions.
Syllabus
Course content

INTRODUCTION

Strategic management fundamentals
The positioning school and the Resource-based view; Competitive and institutional environment; Industry system and organizational field; The impact of ICT on product and process innovation.

CROSS-MEDIA STRATEGY:

1. The newspaper industry
From traditional newspaper to online newspaper: 'The Wall Street Journal' and 'The New York Times' cases.
2. The television industry
Cross-media strategy in the television industry: 'The Big Brother' case (A, B, and C).
3. The publishing industry
Cross-media strategy in the publishing industry: 'The Harry Potter' case.
4. The radio industry.
The podcasting effect.
5. The video game industry.
From traditional video games to (wired and wireless) online video games.
6. The motion picture industry.
Cross-media strategy in the motion picture industry: 'The Matrix' case.

THE STRATEGIC ROLE OF ICT

ICT innovations as threat and opportunity: The case of music and motion picture industries.

Programma definitivo per l'A.A.2009/10
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