The topic of the course includes:

1. scenarios:
- media as means of innovation
- agents of innovation intervening in media, technological, economic and cultural processes
- competition, convergence and integration processes

2. case studies and examples:
- industrial policy of communication: the creation of clusters of innovative small and medium enterprises with a strong linkage with media (the case of the cultural goods)
- transformations in the great media systems: examples from RAI MEDITA (RAI Educational); 50 years of RAI (RAI-TECHE); RAI Click

Publishing industry, contribution from AIE.
The creation of a new market of available consumers and goods.
The concept of creative industry.
Digital and cultural goods.
Cultural technologies.

Texts: Bogliari F., Di Giorgi S., Lombardi M., Trupia P., Il grande libro del cinema per managers, Milano, ETAS, 2007
Supplementary papers could be assigned when the class starts.