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Politecnico di Torino
Academic Year 2009/10
01KQKHN
The language of multimedia
Master of science-level of the Bologna process in Cinema And Media Engineering - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Lughi Giulio ORARIO RICEVIMENTO     5 0 0 0 3
SSD CFU Activities Area context
ING-INF/05 5 B - Caratterizzanti Ingegneria informatica
Syllabus
An advanced introduction to core theoretical and methodological issues in communication processes, including the nature of several media languages (narrative, art, music, entertainment, film, television, comics, advertising) and relationship with culture and society.
Topics include also media convergence and cross media development, depending on digital technology evolution, on changes in production systems, on changes in
audience cultural hierarchy and taste.
Historically significant changes in arts and communication languages will be also investigated, providing insight into some key moments in history when the existing structure of media languages underwent profound shift.
The course is designed to provide practical, hands-on experience as well, in
order to complement the students' theoretical studies.
Check availability at the library

Programma definitivo per l'A.A.2009/10
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