Politecnico di Torino
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Politecnico di Torino
Academic Year 2017/18
01NBVPN
History II
1st degree and Bachelor-level of the Bologna process in Design And Visual Communication - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Dellapiana Elena ORARIO RICEVIMENTO AC ICAR/18 20 40 0 39 9
Peruccio Pier Paolo ORARIO RICEVIMENTO A2 ICAR/13 20 40 0 39 7
SSD CFU Activities Area context
ICAR/13
ICAR/18
6
6
B - Caratterizzanti
C - Affini o integrative
Design e comunicazioni multimediali
A13
Subject fundamentals
The laboratory is interdisciplinary and teaches students the history of contemporary architecture, and design and visual communication paying particular attention to the relationships between manufactured products/artefacts and industrial development. The two parallel courses provide multiple visions of the historical events in question starting from the different skills. The courses are divided chronologically in thematic lessons which, by teaching the currents, movements and individual protagonists from the Second World War to our days, allow us to study in depth the relationships between manufactured goods/artefacts and industrial development. The architecture, graphics and design for the home, company and city are studied through the work of the main authors and/or clients according to an historical-critical vision that puts ideation and production in relation with a complex system of applications: formal, artistic, artisan, political, economic, industrial, of materials development and the productive processes and communication.
The laboratory lasts for six months and is held in the 1st teaching period.
Expected learning outcomes
The skills provided aim to transmit understanding of the design process on various scales – from the object of industrial production to communication artefacts and the urban dimension – in strong relation with its context. At the end of the course, the student must master the historical outline of contemporary history: indispensable in maturing those critical and interpretative tools that will help him to reason in the culture of the current project.
Prerequisites / Assumed knowledge
Excellent knowledge of the contemporary history of architecture, design and visual communication dealt with in the Laboratory of History 1 is obliged, and the students are required to be able to construct relationships and critical in depth study between these three arts.
Furthermore, students are required to keep up to date on cultural themes of contemporary debate through sector books and magazines.
Contents
The Laboratory is interdisciplinary and integrates the contributions of the disciplines:

HISTORY OF CONTEMPORARY ARCHITECTURE AND DESIGN 2 (6CFU, 60 hours with weekly lessons of 2 and 3 hours)
1-1 Introduction to the course, bibliography
1-2 International Style: the masters of the after war years between Design and Art Direction
2-1 Le Corbusier, Mies, Gropius
2-2 Wright and USA. Between desire of art and mass product (Fuller)
3-1 Scandinavia: Aalto and Nordic design
3-2 CIAM: Utopias, new humanism, and industrial pragmatism. Japan: closure and opening. Technology
4-1 USA: technology between architecture and design, between internationalism and identity. Saarinen, Eames
4-2 Italy: Neorealism, historical styles and birth of industrial design
5-1 The design of Italian architects: The decade of design, exhibitions, museums, ADI
5-2 The Sixties: rampant protestation. Militant architects, new materials
6-1 "Good" and radical design: the exhibition at the Museum of Modern Art in N.Y.; (IN COMMON)
6-2 The Sixties: new regionalisms, Europe-USA ecological sensitivity
7-1 Louis Kahn the new monumentalism
7-2 High Tech: between architecture and components
8-1 Post-modernity: Strada novissima and Banal Design
8-2 Exercise/visit (IN COMMON)
9-1 The Eighties: Towards formalism: Botta, Meier, Italian Style
9-2 N.Y. Five Architect. Architecture and artistic post-avantgarde
10-1 Deconstructivism: language and design
10-2 The design of architects: between formalism and technology
11-1 The archistars: design and communication: Gerhy and the others
11-2 Shared design: architecture, cities, self-produced design
12-1 Revision/Presentation of the works (IN COMMON)
12-2 Presentation of the works (IN COMMON)

HISTORY OF VISUAL COMMUNICATION AND DESIGN 2 (6CFU, 60 hours with weekly lessons of 2 or 3 hours)

1-1 Introduction to the course, bibliography
1-2 The After war period in Italy: plastics in design
2-1 Design patents
2-2 Albe Steiner, Erberto Carboni, Armando Testa
3-1 The ULM school
3-2 Carlo Mollino designer
4-1 The Olivetti company: product, communication, architecture and city
4-2 Enzo Mari and Bruno Munari
5-1 Franco Grignani and Opt.Art
5-2 Advertising in Italy
6-1 The "Italy the New Domestic Landscape" Exhibition in the Moma in N.Y.; (IN COMMON)
6-2 Corporate Image: Bob Noorda and Massimo Vignelli
7-1 Design and graphics in the Seventies and the Eighties: Reyner Banham and post-modernism
7-2 Saul Steinberg and humourist graphics
8-1 Exercise
8-2 Exercise/visit (IN COMMON)
9-1 The Nineties
9-2 Editorial graphics
10-1 Design and mass media
10-2 Contemporary design
11-1 Self-produced design
11-2 Videoart, Sensitive Environments, Video-installations
12-1 Revision/Presentation of the works (IN COMMON)
12-2 Presentation of the works (IN COMMON)
Delivery modes
Exemplifying themes of the phases in which the statutory research of the disciplines unites will be dealt with together in specific moments. Brief ongoing exercises may be carried out at these times.
Texts, readings, handouts and other learning resources
Summary of the topics undertaken and copy of the slides used during the lessons are available on the teaching portal.
Main reference texts:

manuals:
E. DELLAPIANA, G. MONTANARI, Una storia dell’architettura contemporanea, UTET Università, Torino, 2015
D. BARONI, M. VITTA, Storia del Design Grafico, Longanesi, Milano, 2010
F. BULEGATO, E. DELLAPIANA, Il design degli architetti in Italia. 1920-2000, Electa, Milano 2014
R. DE FUSCO, Storia del Design, Roma-Bari, Laterza, (tutte le edizioni)

recommended texts:
D. BARONI, P.P. PERUCCIO, Design e corporate image. Per una storia dell’identità visiva nazionale, Franco Angeli, Milano 2012
A. BASSI, Il Design. Progettare gli oggetti quotidiani, Il Mulino, Bologna, 2013
A. BASSI, Il design anonimo in Italia, Electa, Milano, 2006 BRANZI (a cura di), Capire il design, Giunti, Firenze, 2007
M. BRUSATIN, Arte come design. Storia di due storie, Einaudi, Torino, 2007
M. CAFARELLI, DiDEsign. Ovvero niente, EsPress, Torino, 2010
F. CRICCO, F. DI TEODORO, Itinerari nell'arte, vol 3, Zanichelli, Bologna, (qualsiasi edizione)
W. J CURTIS, L'architettura moderna del Novecento, Phaidon, N.Y., 2007 (o altre edizioni)
R. DE FUSCO, Made in Italy. Storia del design italiano, Laterza, Roma-Bari 2012
E. DELLAPIANA, Il design della ceramica in Italia, 1850-2000, Electa, Milano, 2010
G. DORFLES, Introduzione al disegno industriale, Einaudi, Torino, 2001 (o altre edizioni)
E.L. FRANCALANCI, Estetica degli oggetti, Il Mulino, Bologna, 2006
G. MONTANARI, A. BRUNO, Architettura e città del Novecento, Carocci, Roma, 2009
P. SPARKE, Interni moderni, Spazi pubblici e privati dal 1850 ad oggi, Einaudi, Torino, 2011
S.H. STEINBERG, Cinque secoli di stampa, Einaudi, Torino, 1982 (o altre edizioni)
PP. VETTA, S. POLANO, Abecedario, Electa, Milano, 2002
M. VITTA, Il progetto della bellezza. Il design fra arte e tecnica. 1851-2001, Einaudi, Torino, 2001

Other reading material will be recommended during the course and indicated in the teaching.
Assessment and grading criteria
Strict attendance is required, also for the final grade that will be given in a single exam mark.
The course will be evaluated thus:
1) Exercises for both disciplines, with a public exhibition at the end of the course (obligatory)
2) Written test for both courses, with brief answers to recognise the works examined by the two disciplines
3) A separate oral exam distinct for each discipline

Programma definitivo per l'A.A.2016/17
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