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Politecnico di Torino
Academic Year 2017/18
01NBYPN
Exploring Design
1st degree and Bachelor-level of the Bologna process in Design And Visual Communication - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Bravi Marina ORARIO RICEVIMENTO AC ICAR/22 30 30 0 0 5
De Giorgi Claudia ORARIO RICEVIMENTO O2 ICAR/13 20 40 0 30 7
Milanese Daniel ORARIO RICEVIMENTO     30 30 0 25 7
SSD CFU Activities Area context
ICAR/13
ICAR/22
ING-IND/22
6
6
6
B - Caratterizzanti
B - Caratterizzanti
C - Affini o integrative
Design e comunicazioni multimediali
Scienze economiche e sociali
A14
Subject fundamentals
The Exploring design Laboratory aims to train an exploring designer, answering needs coming from the world of sustainable production and marketing. The economic crisis that has hit countries in the western world in recent years has generated a decline in presence and strength of the entrepreneurial class and also in its traditional role of "customer" of the design sector. Design has recently responded to this new situation by generating new project research methods, able to generate work for designers.
As well as now customary questions of WHAT TO DO and HOW TO DO IT, there is an increasing need to know WHERE TO DO IT, in which sectors, in which way, through which technologies and investments, in order to develop innovative and original solutions.
The Exploring design Laboratory is an interdisciplinary laboratory, in addition to design exploration (Design 3) includes economic exploration (Economic evaluation of the project) and a further discipline of contemporary exploration (New materials for design), a very interesting field of investigation for all productive and goods sectors.
The Laboratory prepares for the subsequent Laboratories of the 2nd semester: Design for Industrialisation (Product Design path) and Communication Design II (Graphic&Virtual Design path). It is held in the 1st semester, 1st teaching period.
Expected learning outcomes
The laboratory, evolving and streamlining the polytechnic exigential design method, integrates the "exploratory" skills in students, providing them with the skills needed to address the lack of commitment, proposing the designer as a key figure to explore existing and future views and to propose new visions and solutions.

The laboratory will allow students, future designers, to develop and design innovative products, process and service projects, always original and innovative, capable of defining new business ideas and project fields.

At the end of the course, the students will have:
- ability to understand the contemporary role of the designer, his professional, ethical and social responsibilities;
- ability to understand the spin-offs that may derive from an open design approach;
- awareness of the potential contribution of design to innovation, in production and consumption;
- knowledge of the complexity of the contemporary design project, mediator between humanities and technologies;
- awareness of strategic marketing significance (territorial, social, cultural marketing);
- knowledge about management and investment risk in relation both to the project and to production;
- knowledge of the potential of integrated research in the field of new materials;
- knowledge of the evaluation of the performance of new materials and new technologies, within the laboratory project;
- knowledge of advanced processes for the fabrication of components and products;
- knowledge of working in mono- and multi-disciplinary teams;
- ability to present their work in public in Italian;
- argumentative and synthesis skills.


Pre-requirements / previous knowledge required
Established and proven knowledge in the field of design projects or the demand-performance methodology, the ability to build production and consumption scenarios, the history of design and visual communication, basic technological fields (technical physics and structures) and sustainable practices for design and production.
Prerequisites / Assumed knowledge
Established and proven knowledge in the field of design projects or the demand-performance methodology, the ability to build production and consumption scenarios, the history of design and visual communication, basic technological fields (technical physics and structures) and sustainable practices for design and production.
Contents
The laboratory, undertaken in both Product and Communication paths, deals with "explorative" project themes of wide fields, including the following disciplines:

DESIGN 3 (6CFU, 60 ore)
Design 3 is the discipline that coordinates the Laboratory, in which the contribution of the project to the innovation is carried out in the broad sense. Through brainstorming, students reflect on the meta- field through a methodological feedback action, describing in small groups cultural and technical scenarios from which the meta-project of a product or service could be defined.
Each year the exploration field will vary: the course provides, in addition to some theory lessons, specific contributions about the theme of the year, offered by experts in the scientific and cultural world.
Specifically, the course of Deign 3 is organized into a part of theory lessons (2 CFU) and into a part dedicated to the project development (4 CFU). Project themes are identified among those areas of project that may simultaneously involve product design and visual communication competencies.
The theoretical lessons (2CFU) are related to:
- design methodology;
- "playing with the possible";
- material and technological innovations, sensory and sustainability;
- new design support tools available to the designer;
- case studies concerning the theme of the project;
- targeted contributions on the theme of the year.

ECONOMIC EVALUATION OF THE PROJECT (6CFU, 60 hours)
In the current market, high quality and technologically sophisticated products can no longer guarantee a long-standing success. The expectations of the consumers require today that companies are able to improve the products and services quality reducing the product development timing and increasing its diversification in function of new needs. However, in a saturated market, with a growing supply, the diversification may not be sufficient. In this regard, it is necessary to overcome the traditional marketing tools and discuss the concept of technology-driven innovation by orienting the project toward the consumers’ needs and a sustainable development. Accordingly, the contributions of the economic valuation and marketing to the exploring design are focusing on new concepts - such as experiential marketing, lateral marketing and digital marketing - that should act as a connection between creativity as conceptual process by which are generated the ideas and production/retailing and marketing communication. At the same time, the course wants to provide some fundamentals to consolidate and enrich the previous knowledge of the students; at the end of the training, they should be able to assess the performance of a new product/service within the market. For this purpose, in the first part of the class, the activity is organized through four topics, each having its own theoretical and methodological consistency:
• Market (0.5 CFU)
• Product/Service/Experience (0.5 CFU)
• Company (0.5 CFU)
• Project and innovation (0.5 CFU)
Starting from December, student activity in the valuation field will coincide with that of the design practice, thus generating a work that will contribute to the final rating as a third exercise. The rating is based on a written test and on the evaluation of three tutorials, the last of which concerns the project.

NEW MATERIALS FOR DESIGN (6CFU, 60 hours)
The New Materials for Design course intends to broaden the student’s basic knowledge of Design by exploring innovative materials and special technological processes. It develops his/her ability to evaluate, with qualitative and quantitative measures, the performance of the new material and its sustainability within the Laboratory project-destination.
The course includes the following main subjects:
-
- Optical properties of materials: refraction, reflection, absorption, diffusion, luminescence. Glass based fibres and optical fibres. Lasers: principles and types. Optical sensors: principles and examples of application - 1CFU
- Novel materials: Introduction to composite materials, Fibre Reinforced Polymers (FRP), biopolymers, smart materials (piezoelectrics and shape memory alloys), honeycomb materials – 1.5CFU
- Novel processes: rapid prototyping, additive manufacturing, techniques for fabricating thin films though vapour phase depositions (PVD and CVD) for various types of products (tools, mechanics, interior design), laser and waterjet cutting – 1,5CFU
- As support to the Exploring Design Laboratory, materials selection using Ashby’s method. Students employ the CES EduPack software. This takes place in a dedicated group activity carried out both in the laboratory (LAIB) and in classroom – 2CFU.
Delivery modes
The Laboratory is made up of three disciplines (6 CFU and 60 hours each) organised in lessons and disciplinary exercises (4CFU) plus a collaboration in the macro Laboratory exercise (2 CFU), activated by "Design 3", which acts as a Laboratory coordinator.
Each discipline is organised in lessons, exercises and tests, i.e. revisions and classroom discussions (individual and group) of the exercises produced.
In particular:

DESIGN 3:
Theory lessons (2CFU) about design methodologies, contributions by experts, also using the MATto material library of the Design Studies Course, methods and tools for the performance evaluation of materials; design macro-exercises (4 CFU).
The last one is organized into different phases: the brainstorming in macro-groups (15 students each) with the aim of building a sub-context scenario (about 3 weeks); the scenario analysis between small groups (3/4 students each) with the objective of defining the critical mass of information for a specific meta-project direction (about 4 weeks); the concept generation in small groups (3/4 students); project development (5/6 weeks).
The groups are common to the three disciplines.

ECONOMIC EVALUATION OF THE PROJECT:
The first two tutorials concern the topics discussed during the classes. The latter, as previously mentioned, follows the design activity. As a whole, the tutorials cover 4CFU.

NEW MATERIALS FOR DESIGN:
Theory lessons and exercises in the classroom.
The following modules – different from the lessons – will be followed:
- Exercise in the Computer Laboratory with the CES software (3h)
- Group exercises to support the laboratory topic (17h)
Texts, readings, handouts and other learning resources
DESIGN 3
Reference texts
• lesson notes;
• Germak C., Uomo al centro del progetto. Design per un nuovo umanesimo, Umberto Allemandi, Turin, 2008 http://www.allemandi.com/university/Progetto_Uomo_INTERNO.p
• Lerma B., De Giorgi C., Allione C., Design e materiali. Sensorialità_sostenibilità_progetto, FrancoAngeli, Milan, 2011
• Manzini E., La Materia dell’invenzione, Arcadia, Milan 1986
• Ashby Mike, Johnson Kara, Materiali e Design, CEA, Milan, 2005
• Cornish E., Materiali progetto industriale e Design, Hoepli Milan, 1992
• Rognoli V., Levi M., Il senso dei materiali per il design, FrancoAngeli, 2011
• The teaching material used during the lessons and the exercises, edited by the teacher and freely accessible to the student, will be available on the didactic portal. The material is updated ongoing.

ECONOMIC EVALUATION OF THE PROJECT
• BUGANÈ G., Ufficio Marketing & Comunicazione. Principi, attività e casi di marketing strategico e operativo, Hoepli, 2011
• KOTLER P., Il Marketing Laterale. Tecniche nuove per trovare idee rivoluzionarie, Il Solo 24 ore, 2008
• FERRARESI M., SCHMITT BERND H., Marketing esperienziale. Come sviluppare l'esperienza di consumo, Franco Angeli, 2006.
• The teaching material used during the lessons and the exercises, edited by the teacher and freely accessible by the student to be found, from time to time, on the didactic portal. The material is updated in itinere.

NEW MATERIALS FOR DESIGN
- lecture notes and slides
For some subjects:
• C. Marano; B. Del Curto, Materiali per il design introduzione ai materiali e alle loro proprieta', Edizioni CEA, 2008;
• M. A. Ashby, Materials Selection in Mechanical Design, Butterworth Heinemann Editions, 2011.
• M.A.Ashby, K. Johnson, Materiali e Design, CEA, Milano, 2005
Assessment and grading criteria
Regular attendance to the three courses is required, also for the final grade that will be given in a single exam mark. The activities carried out will undergo intermediary evaluations, both mono-disciplinary and in seminars covering all subjects. Said intermediary evaluations will go towards the final grade, based on the presentation and discussion of final examination papers (written and graphic).

DESIGN 3 evaluates the students through group activities during the course. The activities evaluated are: scenario (that weights for the 10% on the design 3 mark calculation), concept (30%) and final project, (50%). Each student will be individually evaluated for his/her contribution provided to the group during all project development steps. An individual assessment of knowledge of the theoretical content of the course will be carried out through an oral interview during the discussion of the final exams (10% of the design mark. 1-2 questions per student will be provided).
Students will only have access to the exam if they have actively participated during the course to the project development.

ECONOMIC EVALUATION OF THE PROJECT evaluates the students through: the individual written test contains questions related to the course program and is structured with close-ended questions, filling gap questions and numeric exercises. The maximum score is 18/30, while to the tutorials is assigned a maximum score of 12/30 plus the praise.

NEW MATERIALS FOR DESIGN evaluates the students through:
- Completion of a written individual test with questions to be answered concerning the Course program and including both open and closed answer questions. Max. mark is 18/30.
- Evaluation of a technical report carried out in group concerning the selection of materials through the CES Edu Pack software on a product/component of interest for the Exploring Design Laboratory. Max. mark is 12/30.


The teachers of each discipline will evaluate the students’ learning of the themes presented and discussed during the lessons through oral and/or written exams.
In order to enter the Laboratory exam, the student must have attended the lessons, participated in the development of the project and reached a sufficient individual evaluation in the three disciplines, referred to the intermediary disciplinary and seminar evaluations.

Laboratory activities are carried out by students in groups, but each student will be given an individual result (expressed with a single grade), which will take into consideration the intermediary mono-disciplinary and seminar evaluations (written, oral, graphic), the evaluation of the presentation and discussion of the final examination papers and individual participation in the task and the presentation.

Programma definitivo per l'A.A.2017/18
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