Politecnico di Torino
Politecnico di Torino
Politecnico di Torino
Academic Year 2017/18
Exhibit design
1st degree and Bachelor-level of the Bologna process in Design And Visual Communication - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Borri Brunetto Mauro ORARIO RICEVIMENTO A2 ICAR/08 60 0 0 20 5
Vaudetti Marco ORARIO RICEVIMENTO     20 40 0 77 8
Cammarano Silvia       48 12 0 20 4
SSD CFU Activities Area context
A - Di base
B - Caratterizzanti
A - Di base
Formazione tecnologica
Design e comunicazioni multimediali
Formazione tecnologica
Subject fundamentals
The multidisciplinary Laboratory includes contributions from the various disciplinary sectors (Exhibit Design, Light, Sound, Climate, Static Principles) which are integrated with the main goal of developing in the student a base of general culture in the field of exhibiting, referring both to the sector of the Exhibit (exhibitions, events, shows) and that of Retail (sales points, shops, concept stores, temporary stores), developing the knowledge of demand references and the main methods and criteria for exhibiting. A second goal is that of following the methodological set up a design application that encourages the student to compete with aspects of detail, experimentation of the behaviour of the materials and the structural elements to design (methodological ability on how to deal with the problem) and build (ability to create) the exhibitive systems. Furthermore, the functional relationships and techniques between exhibitive event and environmental and architectural context will be taken into consideration.
The Laboratory is six-monthly and found in the 2nd didactic period – PRODUCT DESIGN course; it completes and continues the theoretical acquirements supplied from other courses in the previous semesters.
Expected learning outcomes
Understanding of the design experience of the exhibitive product and its relationship with space through interdisciplinary contributions: starting from the themes defined by exhibitive interventions, developing innovative, sustainable and sharable solutions studying in depth the technical problems linked to it.
Ability to identify, analyse and resolve the design problems using updated methods, techniques and tools: checking the validity of the solutions proposed also from the technical-constructive viewpoint and that using the space.
Ability to describe and interpret the problems posed by the context in order to predispose pertinent and appropriate design strategies and solutions.
Decision-making abilities in the awareness of one’s role, conscience of the professional, ethical, social responsibilities of the work of the designer.

More in particular:
1. To know the evolution of exhibiting, with particular reference to the innovations in the sectors of the exhibit and retail.
2. To develop a propose that is correct from both the point of view of correspondence to demand and performance criteria, as well as the point of view of constructive feasibility, and the contextualisation of the proposal in the chosen spaces.
3. To acquire Design independence.
4. To develop a basic knowledge and ability to choose between various type and structure solutions.
5.To clear communication skills, in proposing solutions to "display".
Prerequisites / Assumed knowledge
Excellent knowledge of the descriptive geometry and the techniques of representation are required, as they are indispensable to deal with and draw up the project and in particular:
- excellent knowledge of Cartesian geometry and the techniques of representation, both manual and computer;
- a strong ability of observation of the surrounding world and great curiosity in the constructive technologies and materials;
- good analysis and synthesis capacity.
The Laboratory intends to illustrate the following specific problems:
- the evolution to display, both in Exhibits and in Retail
- the relationships between exposition/information/communication/interactivity/graphics and communication.

Over the course of the lessons, the following topics will also be illustrated and discussed:
- the main exhibitive categories
- exhibitive criteria
- principles of statics: forces, equilibrium, internal actions and stress in structural elements

- principles of technical environmental physics: light, sound and climate in the exhibit design
- characteristics of elements and systems of mass production
- materials and finishes
- light and colour

Particular attention will be on:
- environmental, demand and performance analysis
- the comfort of the collections, the public, the building
- the knowledge of the materials and their application in the field
- the integration of the exhibit project with the project of light and with the graphics

The Laboratory is multidisciplinary and includes the following disciplinary contributions:
EXHIBIT DESIGN (6CFU, 60 hours) : the Course develops the methodological and applicative knowledge regarding the act of exhibiting.
It gives the student a base of general culture in the sector of exhibit and retail together with the knowledge of demand references and the main methods and criteria for the project in the following sectors:
-Needs References, Methods and Criteria for Exhibit Project and Culture (15 hours)
-Retail culture (15 hours)
-Protagonists of the show (20 hours)
-Planning events(10 hours).

The methodological set up is followed by a design application that encourages the student to measure himself with aspects of retail and construction as well as with relationships between the event and the environmental and architectural context.

This course develops knowledge regarding the characterisation of the environmental exhibition conditions with particular reference to light, sound and climate. In particular, during the lessons we will define the parameters and the quantities of characterisation of light, sound and climate and the principles for the environmental comfort and the materials conservation. All the necessary tools will be provided to evaluate the photometric, acoustic and thermal performance of the materials and components of the exhibiting system, focusing on artificial lighting systems, and the numeric and computer processing tools will be illustrated to simulate the results referring to the light design intended as an essential element for the use and evaluation of the object to be exhibited. Particular attention will be dedicated to the development of solutions aimed at reducing energy use and using innovative technologies.
In particular this contribution will provide a cultural basis on the following topics:
- Lighting, acoustic and energy project requirements (10 hours)
- Technical standards (5 hours)
- Lighting systems components, materials and their acoustic and energy performance (10 hours)
- Graphical representation of the lighting, acoustic and energy project (5 hours)
- Computer simulation tools (5 hours)
- Project Development (25 hours)

This course develops knowledge about the conditions of equilibrium, deformability and strength of structures. Through the study of theoretical concepts for understanding the mechanical behaviour of structural elements, it presents the methods to be used to solve the most common static problems encountered in exhibit design.
The topics addressed are:
• Equilibrium study: determination of reactions, i.e., forces that arise in response to the actions applied to the structure by the environment in which it is located (20 hours).
• Calculation of internal actions: definition of these physical quantities needed to choose the size the elements that make up a structure and their quantitative evaluation (10 hours ).
• Stress and deformation calculation: introduction of concepts that describe the material response to the stress induced by the actions and to dimension the structural elements (10 hours).
• Application of the learned concepts to the analysis of the structurally relevant elements of the project (20 hours).
Delivery modes
Regarding the design applications, an exhibition theme will be proposed and developed through a main exercise shared by all courses; this theme is taken year by year from contacts with companies and institutions operating in the fields of interest (exhibition at the Circle of Design, events at the GreatLab Palazzina of the Politecnico, exhibit at the Mirafiori Polytechnic site) to be developed by students organized in groups, alternating classroom lessons and outdoor visits.
Texts, readings, handouts and other learning resources
Main reference texts:
-Vaudetti M.,Canepa S.,Musso S.,Espore Allestire Vendere, Wolters Kluwer Italia, Milan 2014
- Vaudetti M., Biblioteche e musei, Utet Scienze e Tecniche, Turin 2005
- Vaudetti M., Edilizia per il commercio , Utet Scienze e Tecniche, Turin 2007
- Polano S., Mostrare, Lybra Immagine, Milan 1988
- Scodeller D., Negozi-l'architetto nello spazio della merce, Electa, Milan 2007
- Domus Dossier, Esporre ' numero monografico della rivista DOMUS, Aprile 1997

- Forcolini G., Lighting - Lampade, apparecchi, impianti, progettazione per ambienti interni ed esterni, HOEPLI, Milan 2004
- Frascarolo M., Manuale di progettazione illuminotecnica, Mancosu Editore, 2010.
- R. Spagnolo, Acustica: Fondamenti e applicazioni, UTET, 2015
- P. D’Antonio and T. J. Cox, Acoustic absorbers and diffusers theory, design and application, Spon Press, New York, 2004
- G. Alfano, F.R. D'Ambrosio, G. Riccio, La valutazione delle condizioni termoigrometriche negli ambienti di lavoro: comfort e sicurezza, CUEN, Naples, 1997

- Guagenti E., Buccino F., Garavaglia E., Novati G., Statica: fondamenti di meccanica strutturale, metodi di analisi di strutture reali, terza ed., McGraw-Hill, Milano, 2009.

Summary of the subjects undertaken and a copy of the powerpoint slides used during the lessons are available on the teaching portal.
Other, more specific, bibliographical instructions will be contained in the summaries found on the portal or will be supplied during the Laboratory.
Assessment and grading criteria
The Exhibit Design score is calculated as the average of Exhibition Design, Light, Sound, Climate, and Introduction to Static results.
The Laboratory requires a frequent attendance in consideration of the final judgment that will be expressed with a single examination. The activities carried out will be monitored both through moments of collective presentation in the classroom of the phases of the project being drafted, and through moments of delivery of work papers, commented by the lecturers in seminars on a seminar. The results of these moments will compete for the final judgment, based on the presentation and discussion of final drafts (drawings format A2 and A1, supplementary and commentary sheets, technical reports). Laboratory activities are carried out by students organized into groups, but the judgment for each student will be individual (single vote) judgment, which will take into account the corrections in the classroom of project work developed to supplement the lessons according to a predetermined schedule (Written, oral, graphic), monodisciplinary and seminar evaluation; the final evaluation will consist in the oral presentation of each group to the examination committee with discussion of the final papers (drawings A1 and A2 format) ), individual participation in such work, knowledge gained through lecture contributions.
The Introduction to Static score is obtained by means of three tests:
A. written test (duration of 1 hour) with solution of a problem of calculation of reactions and tracing of internal actions diagrams;
B. written test (duration of 30 minutes) with open-answer questions on all the topics covered in the course;
C. assessment of the structural contents of the assigned project and knowledge gained on them.
To be admitted to test B a score A ≥ 15/30 is required. To be admitted to the discussion of the project, scores B ≥ 15/30 and A + B ≥ 36/30 are needed (A, B and C are the scores obtained in the respective tests).
The final V score is given by: V = 0.4 A + 0.3 B + 0.3 C.

Programma definitivo per l'A.A.2017/18

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