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Politecnico di Torino
Academic Year 2016/17
01NYVPO
Virtual Design
Master of science-level of the Bologna process in Systemic Design - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Valpreda Fabrizio ORARIO RICEVIMENTO A2 ICAR/13 42 18 0 21 6
Gagliarducci Riccardo ORARIO RICEVIMENTO     60 0 0 21 4
Vicario David ORARIO RICEVIMENTO     60 0 0 21 9
SSD CFU Activities Area context
ICAR/13
ING-INF/05
L-ART/06
6
6
6
B - Caratterizzanti
B - Caratterizzanti
B - Caratterizzanti
Design e comunicazioni multimediali
Discipline tecnologiche e ingegneristiche
Design e comunicazioni multimediali
Subject fundamentals
This multidisciplinary laboratory regards design experimentation through digital communication tools: the design course leads to the realization of digital communication products obtained with virtual and real content. The laboratory leads to a single exam. It lasts for six months, and is held in the 2nd semester, but it can be attended indifferently in the 1st or 2nd year.
Expected learning outcomes
At the end of the course, the students will have:
- ability to engage with systemic design sensibility knowledge, cultures and techniques related to the complex world of technology of 3dimensional modeling (from the worlds of art and photography to those of the computer network);
- ability to start up and develop analysis of a complex communicative scenario in merit of a specific theme
- ability to manage the technologies already in possession and transform them into complex experiences through new levels of integration
- ability to define a path within multimedia design in which real images, digital rendering and video and audio flows integrate with the final aim of narrating, communication and transmitting to others
- ability to create multiplatform work flows to which a variety of designers can gain access
- ability to generate new ways to design creative contents through participated design and sharing that is typical of the strategic approach of Open Content.
Prerequisites / Assumed knowledge
Technical knowledge established in the field of digital content production such as two- and three-dimensional graphics and in the traditional techniques of representation and graphic communication.
Contents
The laboratory is interdisciplinary. The disciplinary contributions are:
DESIGN FOR VIRTUALITY (6 CFU, 60 hours)
Starting with the themes that will be defined as the course progresses, paying attention to technological innovation in relation to the territorial facilities and the relations subtended by these, this course provides theoretical lessons on design methodology, accompanies the students in analyzing the design scenario and defining the project guidelines, ending with the practical creation of the initial briefing, the guidelines and the specific themes. It defines the criteria for creating the technological structure of support to the final production. The student will acquire all the skills listed in the chapter EXPECTED LEARNING RESULTS, as well as:
- ability to work in multicultural teams
- ability to identify the multidisciplinary relations typical to the expected work flow
- ability to elaborate a project of a digital communication content
- ability to technically produce an elaborate digital content starting with live recordings, computer contents, graphics and audio
- ability to present and distributed the produced material online

CULTURE OF PHOTOGRAPHY (6 CFU, 60 hours)
The course provides specific photography skills for static images and video clips, with the relative cultural and process support and the preparation on fundamental elements such as: History and photographic technique, shot, light, color, effects and management of the subject/object recorded.
At the end of the course, the student will be proficient in the widest range of lighting and color situations that he may find in daily photography.
He will also know how to manage lights, color temperatures, diaphragms, times, focal distances, heights and distances of recording, both in real photographic shots and virtual ones obtained through special 3D modelling apps. In particular, the student will acquire:
- the ability to recognise and know how to use various types of photographic apparatus.
- the ability to recognise the main photographic procedures (both historically and currently)
- the ability to recognise and know how to use all perspective types: from the academic rectilinear to the spherical.
- the ability to use measurement apparatus external to the camera: Exposure meter and Thermocolour meter.
- the ability to resolve a complex problem using photographic language creatively and expertly.
- the ability to set up a real and virtual photographic set
- the ability to correctly manage the lights in a real or virtual set.

VIRTUAL SET (6 CFU, 60 hours)
This module aims to present production techniques and methods in the production of digital communications contents. Starting from techniques for modelling scenes, we face the problems regarding the positioning of lights, camera movements, character animation, rendering and codification algorithms of the films. The skills acquired are both theoretical and practical, as the theoretical subjects are complemented by laboratory exercises, aimed at the realization of a communication project with the use of software tools for modeling, animation, rendering and interactive presentation.
In particular, the student will acquire:
- Knowledge of software related to the processing and manufacturing in the areas of image management, video content, production in computer animation
- Knowledge of the main techniques of production of interactive content
- Ability to identify, develop and use alternative instruments, integrating them in innovative ways within the digital communication products.
- Ability to develop elaborate digital making use of Open Source tools and alternative approaches to traditional production.
- Ability to choose methods and platforms where to submit the materials related with the communication goals of the project
Delivery modes
The Laboratory activity is aimed at creating a digital product whose content is born from a specific theme identified by the reference teacher. On this theme, the students will develop the design by analyzing the scenario and identifying guidelines of the specific communication. Subsequently, we will identify and use those computer techniques that are most useful for true creation. The students will undertake the activity in groups.
Texts, readings, handouts and other learning resources
DESIGN FOR VIRTUALITY
Ray Kurzweil, LA SINGOLARITÀ È VICINA, Apogeo, 2008, ISBN: 9788850325047
Carlo Gubitosa, HACKER SCIENZIATI E PIONIERI, Stampa Alternativa, 2007, ISBN: 9788872269732
Luciano Floridi, LA RIVOLUZIONE DELL'INFORMAZIONE, Codice Edizioni, 2012
Don Tapscott, Anthony D. Williams, WIKINOMICS. LA COLLABORAZIONE DI MASSA CHE STA CAMBIANDO IL MONDO, Bur, 2010, ISBN 978-88-17-03894-2
Bas van Abel, Roel Klaassen, Lucas Evers, Peter Troxler, OPEN DESIGN NOW, BIS publishers, Amsterdam, 2011
Jaron Lanier, YOU ARE NOT A GADGET, Borzoi Book, 2010
Giuseppe Granieri, La società digitale, Milano, Laterza, 2006
Kevin Kelly, Quello che vuole la tecnologia, Torino, Codice Edizioni, 2011
Luciano Floridi, Internet. Un manuale per capire, un saggio per riflettere, Milano, Il Saggiatore, 1997
Frank Schirrmacher, La libertà ritrovata: come continuare a pensare nell’era digitale, Codice, 2010

CULTURE OF PHOTOGRAPHY
Reference texts for teaching:
A. Blaker, FOTOGRAFIA ARTE E TECNICA, Zanichelli, Bologna, 1985
G. Stockel, VEDERE RAPPRESENTARE COMUNICARE, Edizioni Kappa, Roma, 1998
M. Freeman, L’ILLUMINAZIONE NELLA FOTOGRAFIA DIGITALE, Logos, Modena, 2010
R. Barthes, LA CAMERA CHIARA, Einaudi (Gli Struzzi), 2003
W. Benjamin, L’OPERA D’ARTE NELL’EPOCA DELLA SUA RIPRODUCIBILITA’ TECNICA, Einaudi, 2010
W. Kandinsky, PUNTO LINEA SUPERFICIE, Adelphi, 1968
Recommended texts for further study :
G. D’Autilia, STORIA DELLA FOTOGRAFIA ITALIANA, Einaudi, Torino, 2012
A. Gunthert, M. Poivert, STORIA DELLA FOTOGRAFIA, Electa, Milano 2008
Q. Bajac, DOPO LA FOTOGRAFIA, Contrasto, Roma, 2010
I. Zannier, STORIA E TECNICA DELLA FOTOGRAFIA, Laterza, Bari, 1982
D.Brooks, LA LUCE IN FOTOGRAFIA, Cesco Ciapanna Editore, Roma, 1986
R. Hicks, F. Schultz, STILL LIFE AND SPECIAL EFFECTS PHOTOGRAPHY, RotoVision, Mies (ch), 2007

VIRTUAL SET
Grafica 3D con Blender, Francesco Siddi. Apogeo, 2010
Blender tutorials: http://www.blender.org
Manuale blender: http://www.blender.org/manual/

Since the topics covered in the course are under a fast and continuous evolution, the bibliography is updated during lessons
Assessment and grading criteria
Regular attendance is required, also for the final grade that will be given in a single exam mark. The activities carried out will undergo intermediary evaluations, both mono-disciplinary and in seminars covering all subjects. Said intermediary evaluations will go towards the final grade, based on the presentation and discussion of final examination papers (written and graphic). Laboratory activities are carried out by students in groups, but each student will be given an individual result (expressed with a single grade), which will take into consideration the intermediary mono-disciplinary and seminar evaluations (written, oral, graphic), the evaluation of the presentation and discussion of the final examination papers and individual participation in the task and the group presentation.

Programma definitivo per l'A.A.2016/17
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