The course analyzed the evolution of storytelling: from cinematic storytelling to social media.
Digital media and, in particular, social media are a remediation of older storytelling structure developed for old media. At the same time, they introduce narratives more oriented to subjectivity, viral dissemination and stylistic patchwork that integrate motion graphic, video, immersive systems and augmented reality.
If Cinema remains the main model for storytelling, what’s the goal of narratives for the networked publics?

The aim of the course is to offer studens theoretical knlowledge that will allow them to critically understand the complex media ecosystem and develope communication strategies applyig storytelling’ methodology.

Storytelling structures
Cinematic storytelling: linear/non linear, space, time
Augmented storytelling
Networked publics
Storytelling in the social media
Personal branding

The course include classrooms exercise, teamwork and field trips.
During the course there will be experts’ talks in different sectors (mass media, new media e enterpreneurs) as well as movie projections that will allow to critically analyze audiovisual products.

Il viaggio dell'eroe. La struttura del mito ad uso di scrittori di narrativa e di cinema di Christopher Vogler, Dino Audino Editore, 2010.
Vivere online. Identità, relazioni, conoscenza di Agnese Vellar e Luciano Paccagnella, il Mulino, 2016
Slides presented in class.

Written test (multiple-choice question).