Politecnico di Torino
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Politecnico di Torino
Academic Year 2009/10
02JPYBP, 02JPYCI, 02JPYKY
Entrepreneurship
Master of science-level of the Bologna process in Telecommunication Engineering - Torino
Master of science-level of the Bologna process in Electronic Engineering - Torino
Master of science-level of the Bologna process in Electronic Engineering - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Guerra Gianni       1.6 2 0 0 6
SSD CFU Activities Area context
ING-IND/35 4 C - Affini o integrative Cultura scientifica, umanistica, giuridica, economica, socio-politica
Objectives of the course
Entrepreneurship deals with people that intend to start and run their own business.
Entrapreneurship deals with the exploitation of entrepreneurial attitude in businesses owned by others.
These attitudes are among the most required and appreciated in high tech businesses due to the changes in competitive scenarios and consequently in management models. Typically they dwell within the ability to combine excellent technical skills with brilliant entrepreneurial and managerial competences.
The course aims to give a first level insight and proficiency on these topics with a strong interactive didactical approach in close relation with I3P - Innovative Companies Incubator of Turin Tech Universities and with Young Entrepreneurs Group Of Turin Industrial Association.
Prerequisites
Even if there are not propedeutical mandatory courses, it is helpful to have some preliminary knowledge of Company Economics and Organisation.
If required it some suitable didactical materials can be proposed.
Syllabus
Businesses and companies: the Entrepreneurial role.
Entrepreneurial concepts and actions: starting up and running your own business.
Entrapreneurial concepts and actions: entrepreneurial behaviour in a company not owned.

Module I: Business Idea and Planning

Basics of Business Planning.
Products/Services: how to define them as Value Propositions.
Customers, problems, benefits, features, technologies. Case Study part I.
Market Analysis and Strategies. Case Study part II.
Operational and Organisational Plan. Case Study part III.
Economic and Financial Plan. Case Study part IV.

Module II: Entrepreneurial attitude

B-LABS model.
Business Competencies.
Entrepreneurial basic instinct/behaviour: seeking / evaluating opportunities, dealing with uncertainty'
Capabilities (knowledge/experiences): business processes, negotiation, decision making, planning'
Personal characteristics/attributes: independence, determination, self-confidence, creativity'.
Entrepreneu rial life/environment : job-commitment, family and social life, risk to personal wealth.. .
Laboratories and/or exercises
Case analysis and discussions will take place in the classroom, individually and as a group.
Bibliography
Material on 'Portale della didattica' .
"Che manager sei?" Varvelli Riccardo,Maria Ludovica, Luca. Il Sole/24 Ore.
Revisions / Exam
Learning assessments are based on case discussions.
Written and, if required, oral discussion.

Programma definitivo per l'A.A.2009/10
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