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Politecnico di Torino
Academic Year 2014/15
02MSULO
Company strategies and situations
Master of science-level of the Bologna process in Automotive Engineering - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Bigando Gian Piero ORARIO RICEVIMENTO     39 21 0 0 10
SSD CFU Activities Area context
ING-IND/35 6 D - A scelta dello studente A scelta dello studente
Subject fundamentals
Development of interpretation skills related to business strategies, through the understanding of:
Competitive, socio economic and normative environment (scenario) and operational company environment.
How to balance risks and opportunities due to changes in the competition
How to mantain the competitive advantage and create customer value
How to develop a business plan and assess company value creation
Strategy implementation

Expected learning outcomes
Skills in business area analysis
Skills of integrated wiew of company activities.
Prerequisites / Assumed knowledge
Basics of economics and organizational management
Contents
Learning from outstanding companies
Scenario of the automotive world: sources and insights
Strategy definitions. The value proposition
Strategic analysis approaches:
- trends, Porter contribution, the resource based wiew approach
- the total customer experience approach, the Delta Model
Segmentation analysis
Business strategy options according to relative positioning and business attractivity
Business strategy options according to stages in the business life cicle
Strategic planning process. Resource allocation
Adaptive processes and implementation (decisions and metrics)
Global strategies. Intercultural needs
Change management. Consensus management
Delivery modes
Case histories discussion, related to some main strategic options
Texts, readings, handouts and other learning resources
Case histories
Classroom presentations
Selected papers (chapters from manuals and essays)
Assessment and grading criteria
The final exam will be written; on student request an oral exam will complete the assessment.

Programma definitivo per l'A.A.2014/15
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