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Politecnico di Torino
Academic Year 2017/18
03NDBPN
Communication design II
1st degree and Bachelor-level of the Bologna process in Design And Visual Communication - Torino
Teacher Status SSD Les Ex Lab Tut Years teaching
Benso Alfredo ORARIO RICEVIMENTO AC ING-INF/05 40 20 0 20 6
Tamborrini Paolo Marco ORARIO RICEVIMENTO A2 ICAR/13 20 40 0 30 8
Cattaneo Luca       48 12 0 25 2
SSD CFU Activities Area context
ICAR/13
ICAR/13
ING-INF/05
6
6
6
B - Caratterizzanti
C - Affini o integrative
B - Caratterizzanti
Design e comunicazioni multimediali
A12
Discipline tecnologiche e ingegneristiche
Subject fundamentals
The laboratory aims to complete the visual communication course of the Degree.
It brings attention to new forms and new tools of communication, the elaboration of digital images and the spin-offs that technological innovation in this sector has on human behaviour, providing knowledgeable approaches and uses of computer and hypermedia tools.
The course aims to define the new technologies of products or product systems that take into account the user’s various demands, the possible scenarios of use and the variety of technology available to us. It is a multidisciplinary laboratory: it includes reports from integrated heterogeneous, scientific disciplinary camps that aim to transmit the complexity of a Digital Design project, from design to creation.
Expected learning outcomes
At the end of the course, the students will have:
Knowledge of communication through Web contents and audiovisual aids; in particular on aspects of perception and effects of the transmission of information and contents. Ability to understand the influence of visual, textual and hearing aids, on the best treatment of data, images, concepts through coherent digital artefacts.
Design of new generation, hypertextual contents in which videoclips and the new generation of online printouts and artefacts joins new expressive languages and shapes.
Ability to understand the complexity of the man-machine interaction which becomes the subject of a project whereby Internet interfacing is now delocalised and the other existing text is replaced by created mixed contents and shared in real time.
Ability to manage the complexity of man-man intervention through various media, where technology truly heralds new effective and efficient methods of use. Ability to manage technology in a critical way, without overcharging the life of objects and redundant and repetitive systems and objects.
Prerequisites / Assumed knowledge
A deep knowledge of the demand/service method of the design project and cognitive ergonomics is required.
Good understanding of computer tools of visual communication is required.
Contents
The student will undertake the communication design process faced with real project themes which are the result of collaboration with organisations or companies in the territory. He will learn to recognise and specify the critical, contents, methodological and technical contribution that the curricular disciplines transmit through communications, exercises and relative corrections. The final project will be subject to a joint evaluation by the teaching body of the laboratory; in fact, each teacher will judge the choices, solutions and criticisms of the project proposal and the preparatory phases of analysis for their own discipline.

COMMUNICATION DESIGN II
Starting from the specific culture of the proposed theme, the course leads the student to define the outline of the prerequisites and services, identify the problems and develop project solutions through the "methodological stages" of the design.

Definition of the work ambit and construction of the scenario (elaboration of the specifics, identification of the users and the problems).
Determination of the project guidelines.
Development of the project paying particular attention to the usability and right to use and the implementation of the project.
The ex cathedra lessons will deal with theoretical topics regarding project methodology and the methods of communication of the project. In the laboratory lessons, we will discuss the exercises proposed to the students and how the research and project are progressing.

IMAGE AND SOUND
This course supplies the skills for the technical and operative management of colour, light and sound within a video flow, where the perceptive component converges towards a coherent and effective artefact in that all the sensorial stimulating elements are introduced with knowledge and technical skill.
It will also elaborate the theme of colour management and its distribution in the video flow; it will also deal with the elaboration of audio contents as sound effects and music, and the definition of specific and software technical procedures for their creation.

HYPERMEDIA AND WEB DEVELOPMENT
This course, starting by analysing the technological evolution in the computer ambit, provides an overall view of the tools available to the designer in contents linked to web interaction design. The course aims to provide the student with the following skills:

- Analysis and planning of a web page
- Use of HTML and style sheets
- Creation of static web pages
- Integration of dynamic contents
- Management of the basic principles of interacting with web contents
- Introduction to responsive design for mobile devices
- Evaluation of the usability and accessibility of a site

The lessons will be integrated with practical exercises in the laboratory in which the student can apply the notions and concepts relative to the theory subjects in the ambit of practical study.
Delivery modes
The Laboratory’s activities, which will be proposed by the main teachers of the various contributions, will be undertaken in different ways and include concrete lessons and analysis, planning and inspection activities carried out in class with the teachers. They all have some common organisational elements: the results of each activity, considered intermediary stages in the development of the final product, are presented at prearranged times to the entire Laboratory body (teachers and students) leading to group discussion and comparison, and an initial evaluation that will conclude with the exam.
The ability to present, in a clear and effective way, and to discuss the developed products is considered an important element of the training that the Laboratory aims to give the students, as it is an indispensable component in the real processes of consultation and negotiation that accompany the definition and carrying out of complex programmes.
Texts, readings, handouts and other learning resources
- Principi di Web Design, Joel Sklar, Apogeo
- Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics, Jennifer Niederst Robbins, O'Reilly Media
- Guide to HTML, JavaScript and PHP: For Scientists and Engineers, David R. Brooks
- Pagine Web Dinamiche con PHP e MySQL, David Tansley, Addison-Wesley
- Adobe Dreamweaver CS5 Bible, Joseph W. Lowery, Wiley

Lecture notes and other material uploaded on the course page on the Teaching Portal.
Further information on specific subjects may be supplied during the course.
Assessment and grading criteria
Laboratory attendance is a prerequisite for the positive development of the activities planned, given that the activities carried out will be monitored through seminar moments for the exhibition and collective discussion of the intermediate works. The judgments on these elaborations will be based on the final examination, based on the presentation and discussion of a written and graphical work (consisting of analysis report, project, book, prototypes).

The activities are carried out in team, while the judgement for each student will be individual and will take into account the evaluations obtained during the various disciplines:
- for Image and Sound, test written with closed and open questions and oral exam where students, working directly with software, have to demonstrate editing skills through the conduct of an exercise;
- for Hypermedia and Web Development oral exam.

Slight "final" adjustment of the reached score by adding (or subtracting) a few points (in the order of 1-2), taking into account activism, participation, proposition, analytical and critical capacity demonstrated by each student throughout the whole module, especially during the mid-term moments of test and comparison between teachers and students.

Programma definitivo per l'A.A.2017/18
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