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SOFTWARE ENGINEERING GROUP - SOFTENG

Theses at Politecnico

Digital marketing tool analysis and evaluation

keywords SOFTWARE ENGINEERING

Reference persons MAURIZIO MORISIO

Research Groups SOFTWARE ENGINEERING GROUP - SOFTENG

Thesis type ANALYTICAL AND EXPERIMENTAL

Description The thesis is about -1 identifying the most important tools currently available in digital marketing and social media marketing (Google adwords, Google analytics, hootsuite, ADespresso etc) -2 reverse documenting their functionalities and interactions 3-evaluating them by building a prototype application


Deadline 08/02/2018      PROPONI LA TUA CANDIDATURA




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