| KEYWORD |
Digital marketing tool analysis and evaluation
keywords SOFTWARE ENGINEERING
Reference persons MAURIZIO MORISIO
Research Groups SOFTWARE ENGINEERING GROUP - SOFTENG
Thesis type ANALYTICAL AND EXPERIMENTAL
Description The thesis is about -1 identifying the most important tools currently available in digital marketing and social media marketing (Google adwords, Google analytics, hootsuite, ADespresso etc) -2 reverse documenting their functionalities and interactions 3-evaluating them by building a prototype application
Deadline 08/02/2018
PROPONI LA TUA CANDIDATURA