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  KEYWORD

Digital marketing tool analysis and evaluation

Parole chiave DIGITAL MARKETING, SOFTWARE ENGINEERING

Riferimenti MAURIZIO MORISIO

Gruppi di ricerca SOFTWARE ENGINEERING GROUP - SOFTENG

Tipo tesi ANALITICA E PROGETTUALE

Descrizione The thesis is about -1 identifying the most important tools currently available in digital marketing and social media marketing (Google adwords, Google analytics, hootsuite, ADespresso etc) -2 reverse documenting their functionalities and interactions 3-evaluating them by building a prototype application


Scadenza validita proposta 08/02/2018      PROPONI LA TUA CANDIDATURA