| KEYWORD |
Digital marketing tool analysis and evaluation
Parole chiave DIGITAL MARKETING, SOFTWARE ENGINEERING
Riferimenti MAURIZIO MORISIO
Gruppi di ricerca SOFTWARE ENGINEERING GROUP - SOFTENG
Tipo tesi ANALITICA E PROGETTUALE
Descrizione The thesis is about -1 identifying the most important tools currently available in digital marketing and social media marketing (Google adwords, Google analytics, hootsuite, ADespresso etc) -2 reverse documenting their functionalities and interactions 3-evaluating them by building a prototype application
Scadenza validita proposta 08/02/2018
PROPONI LA TUA CANDIDATURA